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Over 5,400 nudists simultaneously skinny-dipped on July 11 at more than 80 AANR-affiliated clubs and nude beaches across North America. While AANR did not break its previous record, which has yet to be broken, it did break the record for a FUN time and a whole lot of wonderful publicity.
According to Mary Jane Kolassa at Above Water Public Relations & Marketing, AANR’s PR representative, specific to the Skinny-Dip in June and July, there were roughly 50 articles, television and radio news items that appeared. The estimated print circulation for the print articles was 15 million. In addition, each print and broadcast outlet has an online site where the articles also ran. The estimated visitors per month for the combined websites was in the neighborhood of 250 million.
And that is exactly what this event was all about — to let the rest of the world know just how much FUN can be had while wearing nothing at all.
